Absolute Web Marketing
Helping you to attract the bees!
Welcome to our web site, you have probably arrived here because you are looking to improve the visibility of your website on the search engines and grow your business on line.
If you have already carried out some research into web marketing, you can be forgiven for thinking that it's some kind of black art known to a few gurus who live their lives in front of a computer keyboard!
The good news is that you don't have to be a master of the black arts to understand the fundamentals of search engine optimisation. Having said this, we do recognise that it is easy to become confused by the many facets which affect SEO.
Before committing any of your marketing budget to website promotion, it would be foolish not to have an understanding of the basic requirements that are needed for a campaign to succeed in bringing more targeted visitors to your site. With this in mind, we hope that the information we provide here will help you to gain an insight without creating too much confusion.
So lets get started, in basic terms, SEO boils down to the 3 key fundamentals listed below.
1. Keyword identification
2. On site optimisation
3. Link building
Keyword identification
Keyword research should be the starting point for any web marketing company carrying out SEO work for a client. At first it may seem obvious which keywords should be targeted by an organisation selling it's products or services on line, but in truth, this is rarley the norm.
In the majority of cases, carefull research will turn up a wealth of keywords and keyphrases which can be used to drive high quality traffic to a company's website.
High quality traffic is traffic consisting of motivated buyers who are specifically looking for the types of product or service supplied by the target website.
More keyword research information here.
On site Optimisation
This is a procedure used to modify a web site so that its content can be properly read
and evaluated by search engines. In basic terms, we adjust and adapt the web site
content and structure to create more relevance for the search terms being targeted.
An efficient SEO campaign strategy begins with an in depth analysis of your website,
your target market and successful competitor sites within your busness sector. Using the
information generated by this research, we would start by addressing any problems relating to site structure and navigational architecture which might cause issues for search
engines trying to index the site. Once we know that the site can be easily crawled by
the search engines, we go on to optimise the site content and site metadata. Finally, we
start work to develop a network of high quality and relevant back links which will help the site to gain authority.
We achieve this through a combination of content writing, and link building, as well as
optimisation of onsite metadata and page content. All of this is designed to help the
search engines send high quality targeted visitors to your website. If carried out correctly, web site optimisation should bring motivated buyers(link this to a page about motivated buyers) to your site instead of just window shoppers.
More on site optimisation information here.
Link Building
The major search engines such as Google use link popularity or Page rank as one of
the main considerations to quantify which web sites have the most authority and
relevance. Page rank is determined by the number of inbound links or back links
leading to your site.
A back link is simply a link on another website which leads to your site when it is
clicked by a web visitor.This means that link building is one of the cornerstones of an
effective SEO campaign strategy. A well optimised web site with a large amount of quality content is not enough in itself to gain high rankings on the search engines. This means that if your site has no back links, then its potential is never going to be fully realised.
Not all back links are the same. Although it is important to have a variety of back links
from different resources, it is also important to obtain links from sites that are relevant to your site. As well as having relevant back links, it is important to obtain back links from sites that have a high page rank of their own. When this is achieved, some of this authority is passed on to your site
More link building information here.
Helping you to attract the bees!
Welcome to our web site, you have probably arrived here because you are looking to improve the visibility of your website on the search engines and grow your business on line.
If you have already carried out some research into web marketing, you can be forgiven for thinking that it's some kind of black art known to a few gurus who live their lives in front of a computer keyboard!
The good news is that you don't have to be a master of the black arts to understand the fundamentals of search engine optimisation. Having said this, we do recognise that it is easy to become confused by the many facets which affect SEO.
Before committing any of your marketing budget to website promotion, it would be foolish not to have an understanding of the basic requirements that are needed for a campaign to succeed in bringing more targeted visitors to your site. With this in mind, we hope that the information we provide here will help you to gain an insight without creating too much confusion.
So lets get started, in basic terms, SEO boils down to the 3 key fundamentals listed below.
1. Keyword identification
2. On site optimisation
3. Link building
Keyword identification
Keyword research should be the starting point for any web marketing company carrying out SEO work for a client. At first it may seem obvious which keywords should be targeted by an organisation selling it's products or services on line, but in truth, this is rarley the norm.
In the majority of cases, carefull research will turn up a wealth of keywords and keyphrases which can be used to drive high quality traffic to a company's website.
High quality traffic is traffic consisting of motivated buyers who are specifically looking for the types of product or service supplied by the target website.
More keyword research information here.
On site Optimisation
This is a procedure used to modify a web site so that its content can be properly read
and evaluated by search engines. In basic terms, we adjust and adapt the web site
content and structure to create more relevance for the search terms being targeted.
An efficient SEO campaign strategy begins with an in depth analysis of your website,
your target market and successful competitor sites within your busness sector. Using the
information generated by this research, we would start by addressing any problems relating to site structure and navigational architecture which might cause issues for search
engines trying to index the site. Once we know that the site can be easily crawled by
the search engines, we go on to optimise the site content and site metadata. Finally, we
start work to develop a network of high quality and relevant back links which will help the site to gain authority.
We achieve this through a combination of content writing, and link building, as well as
optimisation of onsite metadata and page content. All of this is designed to help the
search engines send high quality targeted visitors to your website. If carried out correctly, web site optimisation should bring motivated buyers(link this to a page about motivated buyers) to your site instead of just window shoppers.
More on site optimisation information here.
Link Building
The major search engines such as Google use link popularity or Page rank as one of
the main considerations to quantify which web sites have the most authority and
relevance. Page rank is determined by the number of inbound links or back links
leading to your site.
A back link is simply a link on another website which leads to your site when it is
clicked by a web visitor.This means that link building is one of the cornerstones of an
effective SEO campaign strategy. A well optimised web site with a large amount of quality content is not enough in itself to gain high rankings on the search engines. This means that if your site has no back links, then its potential is never going to be fully realised.
Not all back links are the same. Although it is important to have a variety of back links
from different resources, it is also important to obtain links from sites that are relevant to your site. As well as having relevant back links, it is important to obtain back links from sites that have a high page rank of their own. When this is achieved, some of this authority is passed on to your site
More link building information here.
Our Methodology
1. Research and analysis to identify the target market, and gauge the strength of the competition.
2. Optimisation of website content and metadata using the keywords and key phrases indentified through the research.
3. Generation of incoming links (back links) from relevant resources in a manner which mimics natural growth and authority.
4. Monitoring & analysis of the ongoing campaign to insure its effectiveness.
Summary
Search engine optimisation should be considered as a long term strategy for any web based business. Successful SEO firms continually modify their strategies to keep up with current trends, they must also have the ability adapt quickly to any changes made by the major search engines. In the dynamic and fast changing environment of the internet, it is vitally important for web sites to keep up with these changes in order to remain competitive.
The 3 essentials of web marketing, read more here.
1. Research and analysis to identify the target market, and gauge the strength of the competition.
2. Optimisation of website content and metadata using the keywords and key phrases indentified through the research.
3. Generation of incoming links (back links) from relevant resources in a manner which mimics natural growth and authority.
4. Monitoring & analysis of the ongoing campaign to insure its effectiveness.
Summary
Search engine optimisation should be considered as a long term strategy for any web based business. Successful SEO firms continually modify their strategies to keep up with current trends, they must also have the ability adapt quickly to any changes made by the major search engines. In the dynamic and fast changing environment of the internet, it is vitally important for web sites to keep up with these changes in order to remain competitive.
The 3 essentials of web marketing, read more here.
Keyword identification and analysis
Keyword research is the foundation stone of an SEO campaign. Knowing the actual keywords and keyphrases being used by motivated buyers in your market is vital for any campaign to succeed.
How we do it
1. Initial research to understand fundamentals of the target market.
2. Identification of keywords being targeted by your successful competitors.
3. Pin pointing the action keywords used by motivated buyers in your marketplace.
4. Research to determine actual search volume and strength of competition.
5. Recommendations on best keywords to target for fastest ROI.
6. Compilation of all data into concise and simple report.
More keyword research information here.
Keyword research is the foundation stone of an SEO campaign. Knowing the actual keywords and keyphrases being used by motivated buyers in your market is vital for any campaign to succeed.
How we do it
1. Initial research to understand fundamentals of the target market.
2. Identification of keywords being targeted by your successful competitors.
3. Pin pointing the action keywords used by motivated buyers in your marketplace.
4. Research to determine actual search volume and strength of competition.
5. Recommendations on best keywords to target for fastest ROI.
6. Compilation of all data into concise and simple report.
More keyword research information here.
Onsite optimisation
This is the second vital stage of a website marketing campaign. It's about making the search engines think that your website has the most relevant content relating to the keywords being targeted.
At basic level, it meanswe create optimised page titles and descriptions. But that's only the start. There are many other elements that can be optimised and improved.
Overall, optimising the 'on page' content is a key element which if done correctly, will make your site more visible on the search engines and bring more buyers.
How we do it
1. Optimisation of Meta content to site pages& categories.
2. Optimisation of readable text on your pages to ensure correct density and relevance.
3. Product descriptions, we will analyse the body text on your product pages to make sure the content is correctly optimised and to make sure is not duplicated.
4. Alt tag optimisation, we will examine your site's alt tags to make sure they are being utilised correctly. Alt tagswill be optimised with the correct keyword density.
5. Site structure analysis, we evaluate the navigational structure of your site to make sure that search engines are able to index all of your pages easily.We will report any problems and advise on improvements that need to be made.
More on site optimisation information here.
This is the second vital stage of a website marketing campaign. It's about making the search engines think that your website has the most relevant content relating to the keywords being targeted.
At basic level, it meanswe create optimised page titles and descriptions. But that's only the start. There are many other elements that can be optimised and improved.
Overall, optimising the 'on page' content is a key element which if done correctly, will make your site more visible on the search engines and bring more buyers.
How we do it
1. Optimisation of Meta content to site pages& categories.
2. Optimisation of readable text on your pages to ensure correct density and relevance.
3. Product descriptions, we will analyse the body text on your product pages to make sure the content is correctly optimised and to make sure is not duplicated.
4. Alt tag optimisation, we will examine your site's alt tags to make sure they are being utilised correctly. Alt tagswill be optimised with the correct keyword density.
5. Site structure analysis, we evaluate the navigational structure of your site to make sure that search engines are able to index all of your pages easily.We will report any problems and advise on improvements that need to be made.
More on site optimisation information here.
Link building
Link building is the most important single element of and SEO work. For this to work we need to create high quality, natural back links. A back link is simply a link on someone else'swebsite which, when clicked, takes the visitor directly to your own web site.
In basic terms, each back link you have is counted as a vote of relevance by the search engines. A well constructed network of back linkswill consist of a wide range of relevant and targeted links that combine to create a solid base of natural authority to increase the rank of your website.
How we do it
At a base level we need to obtain up to 400 high quality back links per month from a wide variety of resources such as the ones outlined below.
1. Blogs including tumblr, blogger and wordpress
2. Social networks including facebook, twitter and myspace
3. Social bookmarks including digg, reddit and folkd
4. Article directories including articles base, ezine articles and article dashboard
5. Local Directories including yell, thomson local and 118
6. Business directories including kelly's, compass and UK business directory
7. Video directories including youtube, metacafe and vimeo
8. Forum which will be site specific
More link building information here.
Link building is the most important single element of and SEO work. For this to work we need to create high quality, natural back links. A back link is simply a link on someone else'swebsite which, when clicked, takes the visitor directly to your own web site.
In basic terms, each back link you have is counted as a vote of relevance by the search engines. A well constructed network of back linkswill consist of a wide range of relevant and targeted links that combine to create a solid base of natural authority to increase the rank of your website.
How we do it
At a base level we need to obtain up to 400 high quality back links per month from a wide variety of resources such as the ones outlined below.
1. Blogs including tumblr, blogger and wordpress
2. Social networks including facebook, twitter and myspace
3. Social bookmarks including digg, reddit and folkd
4. Article directories including articles base, ezine articles and article dashboard
5. Local Directories including yell, thomson local and 118
6. Business directories including kelly's, compass and UK business directory
7. Video directories including youtube, metacafe and vimeo
8. Forum which will be site specific
More link building information here.
SEO copywriting
SEO copywriting or as it is sometimes known, search engine optimisation copywriting, is the technique of writing optimised text copy for a website. If done correctly, this text will read well and make sense to the visitor, but just as importantly, it will create relevance for the search engine spiders. SEO copywriting also involves optimising other on page elements such as the Meta Title and Meta Description tags.
Our copywriters have a wealth of experience in creating optimised and targeted content which is designed to draw the attention of search engines. Well written SEO copy will contain broad ranging keywords as well as highly targeted Long Tail key phrases which are more likely to be used by motivated buyers. Attention and care is taken to ensure that the type of content being written is unique whilst still having a composition and make up which mirrors that of sites which already rank highly for the key terms.
Our methodology
1. Make sense to the reader and dont sacrifice the readability just to stuff it with keywords
2. Create relevant and unique purpose written content
3. Ensure the use of correctly formatted text through the copy
4. Create just the right amount of copy to provide a balanced page
5. Ensure keyword density matches that of high ranking competitor pages
More copywriting information here.
SEO copywriting or as it is sometimes known, search engine optimisation copywriting, is the technique of writing optimised text copy for a website. If done correctly, this text will read well and make sense to the visitor, but just as importantly, it will create relevance for the search engine spiders. SEO copywriting also involves optimising other on page elements such as the Meta Title and Meta Description tags.
Our copywriters have a wealth of experience in creating optimised and targeted content which is designed to draw the attention of search engines. Well written SEO copy will contain broad ranging keywords as well as highly targeted Long Tail key phrases which are more likely to be used by motivated buyers. Attention and care is taken to ensure that the type of content being written is unique whilst still having a composition and make up which mirrors that of sites which already rank highly for the key terms.
Our methodology
1. Make sense to the reader and dont sacrifice the readability just to stuff it with keywords
2. Create relevant and unique purpose written content
3. Ensure the use of correctly formatted text through the copy
4. Create just the right amount of copy to provide a balanced page
5. Ensure keyword density matches that of high ranking competitor pages
More copywriting information here.